Articles

How to study a target magazine

By Lynn Alfino
Published: March 22, 2006
With some story ideas in mind, you've sifted through market guides and narrowed the enormous field of magazines to a few potential markets. Now you think you're ready to start sending out queries. But not so fast! Actively studying a magazine to familiarize yourself with its needs and audience is an essential part of marketing and can greatly boost your odds of getting an assignment.
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