Market Focus: Add to your income with advertorials
These assignments look like feature articles but promote a publication’s advertisers
Published:
April 7, 2010 As publications continue to fight for ever-dwindling advertising
dollars in this economy, more magazines and newspapers have been
turning to advertorials—ads that imitate editorial format —to generate
money. Companies that have grown weary of sending out often-ignored
press releases see advertorials as a way to pay for publicity and reach
their audience. And for writers, this has opened up a wonderful
opportunity to make some extra dollars.
Often
called the “infomercials” of the print world, advertorials make up a
fast-growing segment of the freelance-writing industry. Specifically,
an advertorial is “an advertisement written in the form of an objective
opinion editorial, and presented in a printed publication—usually
designed to look like a legitimate and independent news story,”
according to Wikipedia. In fact, if done well, an advertorial looks
eerily similar to a news or feature story. |
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