Articles

7 tricks for the perfect pitch

By Susan Shapiro
Published: January 13, 2011
All you really need to get an assignment from a newspaper, magazine or Web zine is access to a computer and a great idea. Alas, there are many mistakes you could make along the way, including spelling the editor’s name wrong or starting your e-mail: “Though I’ve never read your publication ...” Here are seven better ways to break in:

Know what kinds of work to pitch. Unknown writers won’t have luck simply explaining that they’d like to write a poignant piece about their relationship with their mother. For essay columns like Newsweek’s My Turn, The New York Times’ Modern Love and Self magazine’s Self Expression, you have to write it all first and then submit the finished product. Don’t pitch poetry, short stories, humor pieces or op-eds, either. Taste for these genres is subjective, so just complete the piece and send a cover letter explaining what you are submitting.

On the other hand, do pitch travel, service and investigative pieces as well as profiles, Q&As and reviews. It helps to get an editor’s input before spending money, traveling, or conducting interviews or extensive research. Your “pitch letter” (also called a “query” or “proposal”) should succinctly and specifically describe your idea. “I’m going to China; you want anything?” is too general.

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