Robert W. Bly
Published: May 25, 2002
|He has been called "perhaps the most famous copywriter of them all." From his office in Dumont, N.J., Robert W. Bly, author of the popular guide The Copywriter's Handbook, has been a full-time freelance copywriter for 20 years. The job, often described as "selling with words," involves creating such products as ads, news releases, press kits, brochures, direct-mail letters and Web sites. As a "side gig," Bly, 44, has also written or co-authored some 50 books, most on business topics (though his oeuvre includes such lighter fare as Star Trek quiz books). He has made a specialty of direct mail, he says, because it lets him write in a more personal voice and its success can be precisely measured. Copywriting novices, he reports, can earn $40,000 to $60,000 a year; savvy veterans, $75,000 to $150,000; and "superstars," $200,000 to $500,000 a year or more if they specialize in direct mail.|
Credits: author/co-author of Write More, Sell More, The Elements of Technical Writing, The Online Copywriter's Handbook and many other books.
--Posted May 25, 2002