Tips for becoming a master book marketer
Published: April 30, 2004
|Disgusted with the results of your PR? Frustrated with all those books in your garage or basement? About to launch a new title and want to make it a bestseller? Here are a few tips on how to become a master book marketer:|
Recycle your publicity. It's often the additional ways you use publicity that nets you big rewards. Make copies to send to those you are wooing: bookstore buyers, librarians, catalog buyers, etc. And send them to other noncompeting newspapers; journalists like to climb on a moving bandwagon.
State the title of your book when doing radio interviews. Referring to "my book" is useless if someone wants to remember the name so he or she can buy it. Weave your title into the conversation three or four times.
Follow up on everything. If it was worth doing originally, it's worth following up. The squeaky wheel gets the oil. Be persistent to be successful. I finally sold books to a catalog house on my fifth follow up call. They carried it for years!
When writing news release headlines and e-mail subject lines craft your wording carefully. Be brief. Provocative. Informative. Write from a "benefit" standpoint so readers know what it will do for them.
Always carry a book with you. Having a copy of your book on hand often leads to sales. I've sold books to people in line at UPS, to seatmates on airplanes, and while getting gas. Take advantage of your passion to sell it—and their desire to immediately get it.