Web Savvy

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With creative tweaks, holiday photos last far beyond social media

ONLINE EXCLUSIVE
By Kay B. Day
Published: December 6, 2011
Kay B. Day 2010
Kay B. Day
Technology enables us to snap a photo of that fine family dinner and post it to Facebook or other social media in minutes. While you celebrate, however, don’t overlook the opportunity for content that can give you a variety of images that that are evergreen in more ways than one.

My family has become accustomed to the ever-present click of my digital camera and my video recorder. The holidays aren’t just about celebrations—they present a chance to capture winter landscapes, intricately presented food dishes, heirloom china, developing weather and countless other images depending on your particular circumstances.

Groups of individuals engaged in conversation make good visuals for numerous articles, whether you’re writing about flu season or creating a special event. If some subjects are shy, simply have them turn to an angle that obscures their face. Think Americana—groups of regular people doing the things we do when we come together. Such an image is a great file photo for many purposes.
I actually shot this image from the car as we traveled north in I-95. By the time the car was even with the plane, I was ready to shoot. I plan to try again to frame it better.
If you write about topics like cooking or do reviews of culinary items or books, you can have a field day. I’ve even shot photos of a place setting of pretty china with someone’s nicely manicured hand arranging the cutlery just so.

Do you gather around a fireplace? Shoot the fire blazing and depending on how you crop the photo, you have an image that will serve you well for physical science topics like global warming or energy. Capture the fireplace in toto and you have a great image for a personal essay about anything domestic.

If you live or visit an area where there’s abundant wildlife, you have a golden opportunity. I maintain a photo file titled "animals" and I can’t tell you how many times I’ve used those images, whether I’m writing about the environment or gardening. A snake in the grass works perfectly for articles about financial scams or fraud.

Traveling offers you all sorts of circumstances you can capitalize on. Images of suitcases, airports, stops along the way if you’re traveling by car—all of those can be used in content about diverse topics. I once shot an image of a very dirty restroom for an article about travel laws in different states. For instance, in Florida, the law requires tissue paper to be available at all times. The media had a field day when that regulation passed. The photo I shot showed a bathroom no one would really want to use with abundant supplies of tissue in the background.

When I travel by car, I always keep my camera ready for impromptu shots if someone else is driving. I’ve captured photos of tailgating trucks for articles about highway safety and images of litter for environmental advocacy pieces.

Bear in mind you can crop a small portion of any image—a snippet of evergreen from a Christmas tree, a single candle from a table or a single flower from a vase. Think of an image this way: A complete image isn’t an end product. The image is a starting point for all manner of images within the composed frame.

Whether there’s a holiday or you’re just in the middle of an average Monday, your world is full of photo opportunities and the same can be said of opportunities for articles. You just have to put your mind in creative mode and let the rest come naturally.
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Photos give you an edge  (previous Web Savvy column)

Etsy’s Guide to Photography


How did the year pass so quickly? In our next Web Savvy, we look at hot topics for 2012 and offer ideas on how you can benefit as a writer.
Florida journalist Kay B. Day has won awards for poetry, nonfiction and fiction. The author of two books, she has written for The Christian Science Monitor, United Press International, The Florida Times-Union and Sky News. To learn more about Kay Day, see kayday.com. To read Kay's other Web Savvy columns about writing for the Web, click here.
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