Caution: Use data from polls, surveys in context

Data from polls and surveys is the flavor of the times in Web site content and print publications. Because of technology, it's likely that the general public has never been as influenced by poll and survey results as we are now. Polling companies routinely make results available to media, covering what seems to be an infinite number of topics. Data can be found not only on those pesky political topics, but on subjects as diverse as responsible dog ownership and home security. And that data is more often than not presented in truncated fashion, with the results in the header and no information given on the questions, the makeup of the survey respondents' group and no information on the sponsor.

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