Last year, the Content Marketing Association reported that 20 percent of a user’s time online is spent on content-led websites. Thirty-seven percent of these consumers visit content marketing sites at least once a month.
Good content – also known as “good writing” – rules the online world right now, and yet, many traditional journalists and writers struggle to make money. On the other hand, some bloggers report growing incomes and Internet marketers and copywriters who create branded content for businesses are flourishing. The opportunities seem endless: Eighty-six percent of business-to-consumer marketers and 91 percent of business-to-business marketers use content marketing, according to the Content Marketing Institute.