Successful freelance writers aren’t just good at their craft; they’re good at running a business.
“They know what their numbers are, they know what their best markets are, they know how to promote themselves and their writing,” says Gwen Moran, a freelance business and finance writer. “If you don’t treat it like a business, it’s a terribly stressful, sporadic-paying way to make a living. You need to tend [to] all the elements that make any other type of business successful. You need to be sure you’re providing a quality service. You need to be sure that you’re innovating, and, in our case, that’s reinventing yourself and adapting to technology and developing new developing skills. You may need to become better at social media. You may need be able to put together a simple video or a slideshow. You need to be marketing yourself, you need to be selling.”