When my second collection of short stories was being released, I thought again about creating an official author Facebook page – and decided, again, not to do it.
There are many reasons why I’m probably wrong about this. Author pages have some nifty perks – there’s no limit on the number of fans who can follow you, a ton of free analytics, and the ability to schedule posts when you’d rather be napping. An author page can also help keep your distance from the creepy “No. 1 Fans,” build your brand, and make you more accessible to readers.