“If you build it, they will come” is not an effective marketing strategy for authors.
Readers need to know when a book is available, and that doesn’t just happen by itself. Let’s face it: Getting on social media to post “Buy my book!” doesn’t exactly inspire readers to purchase it. So what’s an author to do? Take the time to strategically and patiently build a loyal “tribe” of readers through an email newsletter list. As Seth Godin, best-selling author and marketing expert, says: “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”