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Build your audience through newsletters

Learn how to grow and develop your readership one subscriber at a time by sending email newsletters.

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“If you build it, they will come” is not an effective marketing strategy for authors.

Readers need to know when a book is available, and that doesn’t just happen by itself. Let’s face it: Getting on social media to post “Buy my book!” doesn’t exactly inspire readers to purchase it. So what’s an author to do? Take the time to strategically and patiently build a loyal “tribe” of readers through an email newsletter list. As Seth Godin, best-selling author and marketing expert, says: “Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.”

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