Over razzleberry smoothies a few years ago, a mega-famous author said to me: “You have 20 published books but only 20 followers on Twitter? Huh.” At the time, I thought she was just needling me. After all, any one of her books outsold all of mine combined by a 40 to 1 margin.
But some time later, I realized that this social media master/best-selling author was clueing me in: Social media is the No. 1 PR tool writers have.