Congratulations, your book has been published. Whether it’s traditionally produced or it’s been self-published, either way, you now have a brand-new book ready to share with readers. It’s an exciting time – but you quickly learn your work is not over. It’s time for the next step: Marketing.
That word can make authors break out in a cold sweat or want to flee and hide out in a cave. Images of being hunched over the computer for hours peddling your book on social media or arranging book signings only to have your mother be the one person who shows up haunt your thoughts.