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A writer’s guide to building an online presence

Follow this advice to start selling your words.

A writer's guide to building an online presence
Photo by schiva/Shutterstock

Writer and salesman

Most writers are, by nature, a reclusive bunch. They sit at their computer, their typewriter, their notepad, and they scribble away at their own version of brilliance. The phone rings, they ignore it. The sun rises and sets, they don’t notice. They have to be this way: In order to be a writer, you have to spend a significant amount of time in your own head, with your stories, away from distractions and prying eyes.

So when the conversation shifts to promotion and marketing, a lot of writers clam up. They can write the book, no problem. But the average writer is not a salesman, and that’s essentially what they are being asked to do – to sell themselves. And if they struggle with confidence in their own craft (as many writers do), asking them to comfortably promote their own work can seem like a giant hurdle.

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