In some Olympic sports, you can be considered over-the-hill by age 22. Luckily, this is hardly the case in most professions: I just turned 50 and feel in my prime as a book promoter and marketer. But books are more like Olympians: Once you get three months beyond the publication date, a book’s shelf life could be in danger. What can – or should – you do to market books that are aging in the eyes of bookstores, the media, and readers?
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