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How to successfully promote an older book

Learn how to market your book and keep its sales going strong even if it's not new.

Promoting an Old Book
Here are tips for selling your book, even if it’s not new.

In some Olympic sports, you can be considered over-the-hill by age 22. Luckily, this is hardly the case in most professions: I just turned 50 and feel in my prime as a book promoter and marketer. But books are more like Olympians: Once you get three months beyond the publication date, a book’s shelf life could be in danger. What can – or should – you do to market books that are aging in the eyes of bookstores, the media, and readers?

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