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Your promotion plan

Five authors share top tips for book publicity.

GRAND CENTRAL girls post-launch
Seven of the authors at the Grand Central launch party.

Novelist Jenna Blum is no stranger to ambitious marketing plans. For her first book, she visited more than 800 book clubs in the Boston area alone. To promote her second novel, The Stormchasers, she undertook a driving tour of every Midwestern city with a bookstore, chasing storms and posting on social media along the way.

She’s now in the throes of publicity for her latest project, Grand Central: Original Stories of Postwar Love and Reunion. But this time she has help.

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