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Promotional Pitfalls: 23 missteps first-time authors must avoid when marketing their book

Just published your first book? Here are 23 steps not to take when promoting your book.

Illustration by blambca/Shutterstock

Frankly, this article could have easily been titled “73 mistakes to avoid” or “103” or even “500,” because there are so many potential pitfalls new authors must navigate or avert when promoting their books. Even seasoned authors with several books on their resume can misstep when it comes to marketing a book today.

Having promoted authors since 1989, both as an in-house book publicist and now as the head of marketing for a public relations firm specializing in book publicity, I can assure you that all authors are vulnerable to making these mistakes, no matter their age, hometown, or genre.

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