Writers are often told they need to develop a platform and establish a brand. Many writers wonder what that means: Why would it be up to them to define their brand? Why is it their job to worry about marketing, branding, networking, and public relations? They merely want to spend their time and resources on pursuing their craft and perfecting their art.
But given today’s competitive market, a modern author must become a brand to succeed in the long term. Here’s how to go about branding yourself while staying true to your writing.