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Tips for marketing kidlit in the age of Zoom

How does kidlit book PR work in a social-distancing world?

Marketing books is never easy. But now that COVID-19 has changed the world in so many ways, the literary landscape has altered accordingly. Face-to-face book signings are out. So, too, are live readings and other in-person activities that authors depended on to drum up interest in new titles.

Given that, what’s a PR-seeking author to do?

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