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Stocking your writer’s press kit

Self-promotion is a big part of being a writer, and having marketing materials readily available just makes everyone’s job a little easier.

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Image by Dim Tik/ShutterstockWriters can never have too many marketing outlets. From websites and monthly e-newsletters to a robust social media presence and regular interaction with readers and clients, most wordsmiths have the digital marketing landscape covered. But a press kit, perhaps an “old-fashioned” marketing tool, is still effective. A press kit is basically a packet of materials contained in a folder or envelope that a writer uses to promote themselves and their work. Think of it as a tangible website. An author can use it to publicize a new book, and a freelance writer can use it to market their writing services.

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