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Show me the money: Crowdfunding for writers

Make a crowdfunding campaign successful in 8 steps.

crowdfunding-webCrowdfunding is a trendy approach to financing a book. These public Internet fundraising campaigns usually last between 30 and 45 days and have become a tool for many self-publishing authors.

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There are several online platforms on which you set a financial goal and donation amounts with rewards to incentivize contributors. Some focus solely on publishing, while others support fundraising for other fields such as music or medical treatment. Kickstarter is one of the more established sites, and it works on an “all-or-nothing” model: If you don’t raise 100 percent of your initial funding goal, you don’t keep what backers pledged. However, according to Kickstarter, only 32.12 percent of its publishing campaigns are successful.

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