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Teen time: break into the young adult market

Thinking of moving from adult readers to the YA world? A constantly renewing market awaits you.

I can't get enough of this book!J.K. Rowling and R.L. Stine may be two of the best-known authors who’ve tried to break into a new market, but they are far from the only ink slingers who’ve adapted their styles to audiences of all ages. Indeed, those authors join a long line of writers who have tried to cross over from writing for children to writing for older audiences and vice versa.

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Judy Blume, Roald Dahl, Philip Pullman and Rick Riordan have all written books for both children and adults. Stine, best known for the Goosebumps series, published his first adult novel, Superstitious, in 2000 without much fanfare. More recently, Sweet Valley High series creator Francine Pascal reintroduced readers to a grown-up Elizabeth and Jessica Wakefield in Sweet Valley Confidential and the electronic novella series The Sweet Life.

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